A fantasy world populated by dogs and cats
Lonely Dog is a fantasy universe created by New Zealand artist Ivan Clarke, set in the mountainous seaside land of Alveridgea, created in honor of the artist’s dog. Junglemethod stepped in to help Ivan Clarke consolidate and organize over a decade of Lonely Dog themed artwork and merchandise into an online home for the fanbase of Lonely Dog.
The artist has completed dozens of paintings, drawings, books, and sculptures about Alveridgea, even partnering with the esteemed Weta Workshop of Lord of the Rings fame to complete a series of limited edition sculptures.
This website serves as news portal for fans, archive for artwork, online Shopify store for merchandise, and marketing tool for the brand to gain licensees.
Since launch, Lonely Dog has exploded in web traffic and grown their marketing audience to build an engaged fanbase across multiple continents.