She specializes in lighting, barware, mid century modern furniture, vintage art books and table top décor.
The Shopify site featured higher quality photographs of Fig House Vintage’s goods, on a custom domain that funneled customers into exclusively Fig House Vintage products, rather than losing customers to other vendors on Etsy.
The new site also provided much more access via Shopify’s marketing tools into Fig House Vintage’s customers (features not easily provided by Etsy) and laid a foundation for the marketing program to the captivated customers.