Greenspan is the award-winning author of 12 cookbooks, including Baking Chez Moi, Around My French Table, and Baking From My home to Yours.
Branding, Identity, Web Design, UX / UI
The new website had a new brand direction, with a palette reflective of the colorful photography taken for the new book, and with French-inspired typography to reflect her French influenced cooking.
Another influence was Dorie’s gigantic, 6 foot long, 3 layers deep pinboard in her Upper West Side apartment (pictured above, she writes about that here). How can you not be inspired by a pinboard featuring a letter from Julia Child?
The final site design is a home worthy of Dorie’s work, with sophisticated search tools and even a cooking glossary full of French (and other) helpful terms.
Dorie’s book was a best-seller during the holiday season, and her website is now a powerful marketing tool to grow her audience into dedicated fans.